Going over how our 20-point active marketing strategy can help you.

Selling your home in a market that isn’t as sizzling as it was in early 2023 can present its challenges. Homes are lingering on the market for extended periods, with the average days stretching from a mere seven to a more patient 30 to 45 days.

The burning question on many homeowners’ minds is, “What can be done to ensure a swift sale?” It’s a valid concern, and the answer lies in understanding the dynamics of real estate marketing: both passive and active.

Passive marketing, the traditional approach, involves listing your home on the MLS and various online platforms, hoping for interested buyers or agents to discover and engage them. Open houses and mailers also fall into this category. While these methods are effective in a hot market with multiple offers, they may no longer be as effective in the current real estate climate.

“What can be done to ensure a swift sale?”

Enter active marketing, a game-changer in today’s environment. At the Roth Team, we’ve crafted a robust 20-point active marketing plan that goes beyond passive strategies. In addition to passive efforts, our active marketing involves direct engagement. Our team, led by myself, contacts potential buyers and other agents, reaching out to as many as 75 to 100 prospects. We inquire about their home preferences, explore potential sales or purchases, and tap into our network to maximize exposure for your property.

Does active marketing work? In 2023, we successfully sold over 135 homes using this method, a stark contrast to the average real estate agent’s performance of selling less than two homes in the same calendar year. The results speak for themselves.

If you’re contemplating selling your home, give us a call at the Roth Team. We’re here to discuss our proactive marketing plan tailored to your property, ensuring that your home sells for top dollar in today’s real estate landscape. Don’t settle for waiting – let us take the active approach to get your home noticed and sold.